Beyond the Launch: Reviving Your Backlist with Jeff Elkins - #350

Matty Dalrymple talks with Jeff Elkins about BEYOND THE LAUNCH: REVIVING YOUR BACKLIST, including how to give a never- or lightly-marketed backlist titles a second life; why a book's launch no longer has to determine its fate; finding readers one at a time, in the places they actually are; marketing yourself as an author rather than marketing individual books; and redefining what success looks like for your writing career.   Interview video at https://tinyurl.com/TIA350YT Show notes at https://theindyauthor.substack.com/ (subscribers get exclusive content)   If you find the information in this episode useful, please consider supporting The Indy Author! https://substack.com/@mattydalrymple https://www.patreon.com/theindyauthor https://www.buymeacoffee.com/mattydalrymple https://theindyauthor.substack.com/   Jeff Elkins is the author of 13 novels and has coached over 400 authors 1-on-1 as The Dialogue Doctor.   Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. More at mattydalrymple.com. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she's learned on THE INDY AUTHOR PODCAST. She writes nonfiction books for authors; her articles have appeared in Writer's Digest magazine; and she is a Partner Member of the Alliance of Independent Authors. More at theindyauthor.com. She also guides professionals in building their presence through a sideline or second act through her platform From Expertise to Authority. More at theindyauthor.com/authority.