Beyond the Logo: Michel Hogan on Authentic Brand, Values & Unheroic Work

What if your brand had nothing to do with your logo? In this powerful chat, Brand Counsel, Michel Hogan, flips the script on what branding truly means.She argues that a brand isn’t a campaign or a colour palette, but the sum of promises kept and the quiet, unheroic work that builds trust every day.Tune in to explore how to close the story–reality gap, live your values with integrity, and build a culture so real it speaks louder than any marketing.A refreshing, down-to-earth take on purpose, authenticity, and the kind of brand confidence that lasts.Here are the links to all the books and podcasts we mentioned:Good to Great by Jim CollinsLeadership and the New Science by Margaret WheatleyFor Common Things by Jedidiah PurdyMyth of Excellence by Fred CrawfordLiz Gilbert on Purpose Anxiety, Tim Ferris PodcastDeepWork by Cal NewportEmpire of Ai by Karen HaoAlaine de Botton Podcast InterviewYou can connect with Michel Hogan on LinkedIn here.You can connect with Reyan Fernando on LinkedIn here.www.reyanfernando.com.au