Beyond the Metrics: Applying AI to Sentiment Analysis

Traditional metrics like downloads and citations have long been the standard for measuring research impact. But with advancements in AI and sentiment analysis, medical publication professionals can now uncover deeper insights—how research is perceived, discussed, and acted upon.In this episode, guest host Dr. Carrie Brubaker is joined by Julia Mutygullina and Carlos Areia of Digital Science to explore how sentiment analysis is transforming medical communications. Tune in as they discuss how AI-driven insights go beyond numbers to reveal the quality and emotional tone of engagement, helping publication professionals understand real-world impact.To join ISMPP, visit our website at https://www.ismpp.org/ This Special Edition Topic episode is generously sponsored by Digital Science. Altmetric, part of Digital Science, is pleased to now have clinical guidelines as an attention source. Find out more here.