Beyond the Mic: How to Turn Your Podcast Into a Business Asset | Megan Dougherty

Have a question or thought for Mista Yu? Text or leave a voicemail for the show and he’ll answer it personally on the Inspiration Station or They Call Me Mista Yu. With your Permission, We'll even play your message live on the air!Is your podcast actually helping your business—or are you simply creating more content?In this episode of They Call Me Mista Yu, I sit down with Megan Dougherty, author of Podcasting for Business: How to Create a Show that Makes a Bottom-Line Difference For Your Company and co-founder of a podcast production agency specializing in profitable podcasts for small businesses, coaches, consultants, and specialized marketing networks.Megan brings a strategic perspective to podcasting that goes far beyond downloads and audience size.In 2021, her company developed the Business Podcast Blueprints, a framework for creating and optimizing podcasts around measurable business value.We talk about what happens when entrepreneurs stop treating their podcast as simply a content channel and start treating it as a business asset.In this conversation, we explore:Why businesses struggle to turn podcasts into revenueThe difference between a popular podcast and a profitable podcastHow to choose guests strategicallyUsing podcast interviews to build relationships and partnershipsTurning one episode into multiple pieces of contentThe most important podcast metrics beyond downloadsHow entrepreneurs should think about podcast ROIWhy audience size isn’t always the most important metricHow to build a podcast around an actual business objectiveWhat every entrepreneur should determine before launching—or continuing—a podcastWhether you’re already podcasting, considering launching a show, or trying to figure out why your existing podcast isn’t producing the results you expected, this conversation offers a practical look at the business behind the microphone.The Big QuestionIs your podcast simply producing content—or is it producing business value?Our team will choose random (but timely) episodes from our previous three seasons (which are our most popular ever!) to share with our listeners during the slower parts of a long podcast season. We think you will enjoy them! Thanks for listening!Coffee aficionados and Health Conscious listeners, our show has some new sponsors and they’re offering you the best discounts their stores have. Links are below. Start saving now!Quantum Squares: Support the showAre you a guest with a message of hope and faith, overcome tragedy and addiction, creativity, invention, or you just have questions about society and culture? The “They Can Me Mista Yu” brand of podcasts is looking for guests!Book your interview today: https://www.joinpodmatch.com/theycallmemistayuGive the shows a listen: https://podcasts.apple.com/us/podcast/they-call-me-mista-yu/id1535535535Faith. Society & Culture. Your Inspirational Stories. Mental Health. Entrepreneurship. We talk about what matters to you! Join Mista Yu across our shows:🎙 Inspiration Station🎙 They Call Me Mista Yu🎙 One on One With Mista Yu🎙 The Men’s Roundtable Series / MRTS Interview SpotlightIf you would like to support the show, here’s how you can do that: https://www.patreon.com/cw/theycallmemistayu and https://buymeacoffee.com/theycallmemistayu