EPISODE · Oct 18, 2025 · 49 MIN
Beyond the Myths: Unlocking Growth in the Public Sector with Shiona Campbell, BDS
from The Prepared Leader: From Crisis to Confidence · host Helen Lipscombe
Send us Fan MailToday’s episode tackles a commonly missed growth avenue – selling to the public sector. Why do so many smaller firms avoid it? Is it really too complex or competitive, or are those just myths?Helen Lipscombe is joined by Shiona Campbell, founder of BDS – Business Development Support Ltd. With 15 years’ experience in local government and the third sector, Shiona now helps owner-led businesses bid for and win public contracts.You’ll hear her journey from project management to business consultancy, unpack the misconceptions around public sector sales, and get practical guidance on how to find opportunities and stand out in tenders.Connect with Helen Lipscombe: Website: Resilience Continuity | UKEnjoying the show? Follow, share, and leave a review to help more leaders build confidence before the crisis.Until next time, stay ready and stay resilient.
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Send us Fan Mail Today’s episode tackles a commonly missed growth avenue – selling to the public sector. Why do so many smaller firms avoid it? Is it really too complex or competitive, or are those just myths? Helen Lipscombe is joined by Shiona Campbell, founder of BDS – Business Development Support Ltd. With 15 years’ experience in local government and the third sector, Shiona now helps owner-led businesses bid for and win public contracts. You’ll hear her journey from project management to...
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Beyond the Myths: Unlocking Growth in the Public Sector with Shiona Campbell, BDS
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