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Beyond the Price Tag: How Event and Marketing Procurement Can Drive Real Value episode artwork

EPISODE · Jan 26, 2026 · 37 MIN

Beyond the Price Tag: How Event and Marketing Procurement Can Drive Real Value

from Africa Event Connect · host Projeni Pather

In this episode of Africa Event Connect, host Projeni Pather sits down with Brett Cohen, Managing Director of Promo One, to explore how event and marketing procurement can move beyond cost-cutting to create real value. With over 25 years of industry experience, Brett unpacks the shift from commodity buying to strategic procurement, the true cost behind pricing, and why promotional products should support brand storytelling rather than just visibility. The conversation also dives into value-added services, supplier partnerships, and lessons learned from decades in the industry. A must-watch for event professionals, marketers, and procurement leaders. YouTube · Spotify · Apple Podcasts

Episode metadata supplied by the publisher feed · Published Jan 26, 2026

What this episode covers

In this episode of Africa Event Connect, host Projeni Pather sits down with Brett Cohen, Managing Director of Promo One, to explore how event and marketing procurement can move beyond cost-cutting to create real value. With over 25 years of industry experience, Brett unpacks the shift from commodity buying to strategic procurement, the true cost behind pricing, and why promotional products should support brand storytelling rather than just visibility. The conversation also dives into value-added services, supplier partnerships, and lessons learned from decades in the industry. A must-watch for event professionals, marketers, and procurement leaders.

PodParley-generated summary based on available episode metadata and transcript content.

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Beyond the Price Tag: How Event and Marketing Procurement Can Drive Real Value

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Frequently Asked Questions

How long is this episode of Africa Event Connect?

This episode is 37 minutes long.

When was this Africa Event Connect episode published?

This episode was published on January 26, 2026.

What is this episode about?

In this episode of Africa Event Connect, host Projeni Pather sits down with Brett Cohen, Managing Director of Promo One, to explore how event and marketing procurement can move beyond cost-cutting to create real value. With over 25 years of...

Can I download this Africa Event Connect episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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