Beyond the Search Bar: Insights from Personio | CMO Chats by The Ortus Club

Alex Venus, Director of Growth Marketing at Personio, shares how AI is transforming the way B2B buyers discover and evaluate brands. In this conversation with The Ortus Club, Alex explains why Generative Engine Optimisation (GEO) is becoming an essential part of modern marketing, how Personio is repositioning its messaging to better reflect today's HR leaders, and why marketers must move beyond traditional demand capture strategies. He discusses the importance of optimising for Large Language Models, building authentic brand demand across multiple channels, and maintaining lean, fast-moving teams that can respond quickly to changing market conditions. Alex also explores why creating demand, challenging conventional positioning, and fostering a calm sense of urgency will define the next generation of marketing leadership.🎧 Listen to the full interview and subscribe for more conversations with today's leading marketing executives.#TheOrtusClub #CMOChats #GenerativeEngineOptimisation #B2BMarketing #DemandGeneration