Beyond the Spreadsheet with Jenny Massey

Welcome to Beyond the Spreadsheet, a special podcast series from Capstan Live. Our goal is to spark authentic conversation about our industry, and we've invited some of the smartest, most influential people we know to join us.      Our first guest, Jenny Massey, CRE, is Director of Site Selection and Business Incentives at Sikich LLP. She's also an archaeologist by training, spent 7 years living and working in Japan, and is an accomplished beekeeper (!). Join us for 20 minutes with the fascinating Jenny Massey as we discuss: The purpose of site selection How local and state business incentives offset expansion costs Which activities should trigger a consultation with a site selection/business incentives professional How success in claiming incentives is all about pitching the right story to the right audience   If you're an owner growing your business — or a CPA that advises one — this is a must-listen. If you'd like to consult with Jenny, feel free to reach out to her at [email protected].