Beyond the store: How luxury brands are building lifestyle empires

In this episode of IADS Retail Park 🎧, Maya and Christine dissect the bold new era where brands don’t stop at products—they shape full lifestyles. Why are icons like Louis Vuitton, Saint Laurent, and Selfridges diving into beauty lines, homeware, sports, and even film? 🏆💄🏠 From LV’s jump into Formula 1 and cosmetics to Zara’s thriving home business and Selfridges’ quirky post-Covid garden centres, our hosts trace how “brand territory” has become the hottest strategy in retail.Listen in for real stories, from blockbusters like Zara Home’s €830M success to curveballs like Birkenstock’s skincare flop, and get straight answers about what works, what fizzles, and where department stores fit in.Ready for the whole playbook and deeper case studies? 👉 Click here to get Christine’s Exclusive deep dive 🕵️‍♀️For more insights and can’t-miss retail updates, follow us on🔗 LinkedIn at International Association of Department Stores – IADS, check out our Substack, or visit www.iads.org for bonus resources and the full article. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit iads.substack.com/subscribe