Beyond the Trailhead Podcast Ep. 14 | NEVE Owner/CEO Nora Fierman

🎙️ Beyond the Trailhead Podcast — Episode 14Guest: Nora Fierman — Founder of NEVEIn this episode of Beyond the Trailhead, Craig sits down with Nora Fierman, founder of NEVE, a plant-based smoothie pouch designed for athletes who want real nutrition in the backcountry.Nora shares the full, honest story behind NEVE—from noticing athletes fueling with baby food in the backcountry, to spending six years navigating food science, manufacturing, and rejection before finally launching her brand. We dive into why flavor matters, why every ingredient has a purpose, and how NEVE fits perfectly between energy bars and gels.This conversation goes beyond food. Nora opens up about being a solo founder, balancing a full-time job, building thicker skin, learning to ask for help, and staying connected to the outdoors while growing a business. We also talk inclusivity in outdoor nutrition, why fueling shouldn’t feel intimidating, and how NEVE has unexpectedly helped people far beyond endurance sports.If you’re an athlete, founder, or someone standing at the trailhead of a big idea—this episode is for you.🔗 Connect with NEVE & Nora🌐 Website: https://eatneve.com📸 Instagram: https://www.instagram.com/eat_neve🎵 TikTok: https://www.tiktok.com/@eatneve🎧 Listen to Beyond the Trailhead🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/beyond-the-trailhead/id1860050826🎧 Spotify: https://open.spotify.com/show/11g9jx9Oyd2YSHipi0mmDy?si=72d97f11c5f64ea6▶️ YouTube: https://youtube.com/@Beyondthetrailhead📸 Instagram: https://www.instagram.com/obristimagery🌐 Website: https://obristimagery.com