Beyond the Trailhead Podcast Ep. 15 | Lisa-Jae Eggert - Founder of 3 Moms Organics / TickWise

In this episode of Beyond the Trailhead, Craig sits down with Lisa-Jae Eggert, founder of 3 Moms Organics and creator of TickWise, a plant-based bug and tick spray born from a life-altering personal battle with tick-borne disease.Lisa-Jae shares her harrowing journey—from a single tick bite that led to years of misdiagnosis, neurological Lyme disease, and devastating health consequences, to building a product with one clear mission: help prevent others from ever going through what she did.We dive into:🦠 How Lyme disease nearly destroyed her family🌿 Why she had to create a natural alternative to DEET and permethrin🧪 The intense EPA process required to prove TickWise works as well as DEET📦 Bootstrapping production from her basement to tens of thousands of bottles🧠 Why education and prevention matter more than profit❤️ What it means to truly build a mission-driven businessThis is not just a founder story — it’s a conversation about health, prevention, and protecting families, hikers, kids, and pets outdoors.If you spend time outside, this episode could change how you think about ticks forever.🔗 Connect with TickWise / 3 Moms Organics🛒 Shop: https://amzn.to/4r9URpf🌐 Website: https://www.3momsorganics.com📸 Instagram: https://www.instagram.com/3momsorganics📘 Facebook: https://www.facebook.com/3momsorganics🎧 Listen to Beyond the Trailhead▶️ YouTube: https://youtube.com/@beyondthetrailhead🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/beyond-the-trailhead/id1860050826🎧 Spotify: https://open.spotify.com/show/11g9jx9Oyd2YSHipi0mmDy?si=be0cf2ba11a447de📸 Instagram: https://www.instagram.com/obristimagery🌐 Website: https://obristimagery.com