Beyond YOUR Optical Shop: The Rise of the Mobile Bespoke Optician”

Part 1 in this fascinating transatlantic conversation, Garry Kousoulou sits down with award finalist optician Kim Jorina, a truly unique figure in the optical world who has reimagined how eyewear can be styled and delivered.Based in Edmonton, Canada, Kim runs a mobile bespoke eyewear business, travelling directly to clients’ homes and offices to curate and style eyewear that perfectly matches their personality, lifestyle, and wardrobe.This conversation explores what makes a truly great optician, the power of authentic relationships over sales, and why the future of optical might not always be inside a traditional practice.From family optometry roots to becoming a finalist for Best Optician in the World, Kim shares her journey, her philosophy, and why showing up as your authentic self is the real secret to success.Along the way, Garry and Kim dive deep into the art of styling eyewear, the psychology of client relationships, and the unique role opticians play in transforming both how people see and how they feel about themselves.💡 “It’s not about sales — it’s about relationships.”💡 “You have 30 seconds to build trust with someone who’s about to change how they see themselves.”💡 “The difference between frames is often just colour — but that colour can completely transform someone.”💡 “I don’t try to be anyone else. My clients get the real me.”💡 “When you style glasses in someone’s home, you understand their life, their wardrobe, their personality.”💡 “Opticians don’t just help people see better — we help them become their future self.”💡 “The journey matters more than the award.”💡 “Authenticity is the real luxury in business.”💡 “Frames aren’t just eyewear — they’re identity.”💡 “Sometimes the perfect frame is hiding in someone’s wardrobe.”