BGMP 015 Overtime with Pavle Ilijasevic

In this episode, host Nalin talks to Pavle Ilijasevic about marketing for Overtime that raised $9,968 USD on Kickstarter. We discuss: -          [0:52] What Overtime is about and how they created it.  -          [3:00] Investing time in gaming groups, and promoting the game nationally and internationally. -          [5:22] Using local playtests to collect emails and feedback  -          [11:00] Sharing images of the playtests as social media marketing strategy. -          [13:00] Launch day: Facebook groups posting approach  -          [16:15] Live campaign ads and "guerrilla marketing" strategy on live events.  -          [20:00] What they would change about their marketing strategy, in retrospect, to create a better engagement with possible audience members.  -          [22:56]  Why they didn't invest a lot on ads throughout the campaign -          [22:56]  The new game they're working on    Thanks for listening to the Board Game Marketing Podcast!   Kickstarter campaign: https://www.kickstarter.com/projects/dazboggames/overtime-the-card-game-of-no-work-and-all-play/comments?ref=discovery&term=PLAYING%20CARDS Website: https://dazboggames.com/ Facebook: https://www.facebook.com/dazboggames/ Instagram: https://www.instagram.com/dazboggames/   For more information on how to market your game, be sure to check out the Meeple Marketing Blog.