BGMP 027 Token Terrors with John de Campos

In this episode, host Nalin talks to John de Campos about Token Terrors, which raised $29,159 on Kickstarter.  We discuss: -          [1:26] What Token Terrors is all about.  -          [2:49] Going to events and presenting the game to people face to face gives a great opportunity to catch quality emails for the list. Nurturing relationships and moving around the circle of people involved in publishing and tabletop games also creates a chance to interact with more people with the same interests. -          [6:42] Having a nice welcoming table on events where people can try the game makes a huge impact. -          [10:16] Being proactive on the online communities where board games creators and players are.  -          [19:00] Consult with experts publishers and creators to see if your game is missing something or if it could have something else.   -          [24:42] What's coming up on Terrible Games. -          [27:54] How they did ads and what converted better for their product. What the cost per click were. -          [30:20] How they used Reddit, and how not to get banned from it with too much self promotion. Always follow the 10 to 1 rule.  -          [34:02] The reason behind a 18 day campaign.  -          [36:02] The key behind the success of marketing for this campaign was like a snowball effect, but the most important part was to have a great product to promote.  -          [38:43] How to connect with John.  Thanks for listening to the Board Game Marketing Podcast!   Kickstarter: https://www.kickstarter.com/projects/tokenterrors/token-terrors-battlegrounds Website: https://www.tokenterrors.com/ Facebook: https://www.facebook.com/tokenterrors/ Instagram: https://www.instagram.com/tokenterrors/?hl=en Twitter: https://twitter.com/tokenterrors?lang=en   For more information on how to market your game, be sure to check out the Meeple Marketing Blog.