BGMP 032 Token Sesame with Dan Blacklock

In this episode, host Nalin talks with Dan Blacklock about how he has managed not one, but two successful projects. Dan takes us through his entire process of product design, community building, backer engagement, and how all of that is tied into marketing. He discusses where he has found success and shares many tips for how you can be successful in all aspects of your own product from start to finish.    We discuss:   [2:22]: How Dan's competitive mindset helped him get into the board game creating world and pushes him to be the successful creator that he is today. [7:06]: The importance of working with an industrial designer and how it will affect your cost efficiency in production.  [13:00]: What we can all learn about other's feedback from Dan's horrible Reddit experience that made front-page headlines. [21:16]: How Dan fosters a holistic brand experience for BoxThrone (a piece of furniture) by creating an entire alternate fantasy world. [25:46]: Not only did Dan create and launch a successful project once, but he did it twice! Learn about how he leverages those initial backers to hold fast to their support for current and all future projects.  [30:04]: How to think outside the box and market in that mid-campaign-slump. [34:55]: Dan's advice to people who are new to creating products and running them on Kickstarter. [38:04]: The negatives of rushing through a launch and why Dan will do more Facebook Lead Ads on the next go-around. [49:01]: How to get in touch with Dan Blacklock.   Thanks for listening to the Board Game Marketing Podcast!   Kickstarter Page: https://www.kickstarter.com/profile/cloudpunchergames/about   BoxThrone Website: https://storemyboardgames.com/ BoxThrone Facebook: https://www.facebook.com/BoardGameShelves BoxThrone Instagram: https://www.instagram.com/boardgameshelves/ BoxThrone Twitter: https://twitter.com/boxthrone   Cloud Puncher Games Website: https://www.cloudpunchergames.com/ Cloud Puncher Games Facebook: https://www.facebook.com/CloudPuncherGames/ Cloud Puncher Games Instagram: https://www.instagram.com/cloud_puncher_games/ Cloud Puncher Games Twitter: https://twitter.com/Cloud_Puncher     For more information on how to market your game, be sure to check out the Meeple Marketing Blog.