BGMP 050 Community Marketing with Danni Loe

In this episode, host Nalin talks with Danni Loe from Pandasaurus Games about the launch of their latest game. She talks about the challenges of creating the right expectations, preparing stretch goals ahead of time, and the importance of creating strong communities.    We discuss:   [0:33]: Danni tells us how she started with Pandasaurus, the importance of communicating with the backers during and after the campaign, and how often they do it. [06:41]: How they converted feedback into actionable things to incorporate in their game, without even having printed it yet.  [08:39]: How they plan and organize game releases. [10:21]: How Danni and the team tackled the challenge of managing the expectations to the right size, without losing the momentum they gained before launch. [14:37]: Handling haters and trolls online! [16:21]: Advice for newbies: Plan your stretch goals ahead of time and work hand in hand with a team you trust. [21:32]: Using social media to promote play-testing a digital version of the game, and which platforms to use. [26:32]: Creating a real community feeling on different platforms, and which tools they use to manage all of them without losing the one-on-one relationships. [30:20]: The importance of the communities and of creating organic relationships with backers, is what will differentiate your game from others. Those relationships and the attachment people have to their passions are something you must think about when building your game's community. [37:02]: Last advice for game creators: play a lot of games, engage, and don't forget your call to action! Thanks for listening to the Board Game Marketing Podcast! Pandasaurus Games website: https://pandasaurusgames.com/ Pandasaurus Games on Instagram: https://www.instagram.com/pandasaurus_games/ Pandasaurus Games on Facebook: https://www.facebook.com/pandasaurusgames/ Pandasaurus Games on Twitter: https://twitter.com/Pandasaurusgame   For more information on how to market your game, be sure to check out the Meeple Marketing Blog.