BGP 026 - Kevin Davis On PaidTraffic

Kevin Davis of PaidTraffic.co talks about how businesses can leverage pay per click advertising on Facebook to grow their business. In this interview you’ll see exactly what a 7 figure ad manager does for Facebook pay per click Ad campaigns. httpvh://youtu.be/5oynLKdl0Vo 0:30 Kevin talks about vanity metrics vs business critical metrics The metrics he focus on: How many leads came in? How much money did we spend? How much did those leads cost? 3:00 How tell which type of lead to acquire and how much to pay “An email lead has no value unless it converts to a sale” 4:46 Why eliminating low cost campaigns can make sense 8:35 Cash-flowing campaigns is the stopping point for many business owners. He shares how to solve that problem 10:17 Obstacles you may face when running Facebook Ads 12:15 Why focusing on “LIKES” and “SHARES” will KILL your business 14:11 The “silent sales force” …retargeting 18:29 Why he uses multiple retargeting platforms 21:56 Case Study with http://www.wpcurve.com 26:00 Why he suggests starting with 10-15% retargeting budget 29:49 When you shouldn’t run ads 32:18 How to use retargeting to run ads to your internal email list 38:07 Using partner categories to SCALE CAMPAIGNS 40:55 Get a FREE $70 Retargeting Ad Credit http://paidtraffic.co/perfectaudience and http://paidtraffic.co/adroll 43:08 The 48 hour challenge Connect with Kevin and get your Free Google Analytics Dashboards at http://www.paidtraffic.co