BI for the Long Run (Episode 102)

from Calling DIBS · host Kirstin Appelt

Lea Dunn, Principal Quantitative Researcher at Brooks Running.Lea Dunn unpacks the value of behavioural science for firms like Brooks, the performance running company. With their passionate customers and culture of curiosity, Brooks creates opportunities to use behavioural science, including both qualitative and quantitative research methods, in everything from developing strategy to evaluating customer satisfaction. Lea also talks about how to champion BI, what to outsource, and how to find opportunities for BI.

Episode metadata supplied by the publisher feed · Published Sep 17, 2025

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BI for the Long Run (Episode 102)

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