比你更懂你的知己小姐！農純鄉的虛擬代言人說出每個女人的故事

from 決戰創業食刻 · host 拾光Foodchill

主持人｜林玉婷受訪者｜農純鄉品牌創辦人周書如經理有別於過往以名人作為品牌代言人，農純鄉從搜集消費者故事，運用AI互動技術誕生1.6萬多個知己小姐的新樣貌與故事，有別於市售品牌的社群行銷策略、引發更多消費者共鳴，「共創虛擬代言人—知己小姐」計畫也因此奪下2022食創獎社群行銷創新類三星肯定！到底知己小姐經歷了哪些歷程才得以誕生？農純鄉作為母嬰食品的代表品牌，又想藉由知己小姐，向初入職場的OL、剛踏入家庭的輕熟女、有了寶寶的母親們訴說什麼故事呢？【贊助】支持更多創業想法，讓你飲食創業不走冤枉路！ https://pay.soundon.fm/podcasts/14e2003b-a676-4317-803d-bd6d3a3fb0a8 延伸閱讀 ▶農純鄉踏入元宇宙世界！與百位女性消費者打造虛擬代言人「知己小姐」 https://reurl.cc/lvOaM9 ▶轉了兩次彎農純鄉衝出億元業績的社群行銷之路 https://reurl.cc/KMoOvq ▶除了照顧寶寶，也照顧妳！農純鄉用年輕語言成功打入母嬰市場 https://reurl.cc/GeYGly ==================================== 「決戰創業食刻」由《拾光FoodChill》所製播 https://www.foodchill.tw/ ==================================== -- Hosting provided by SoundOn

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比你更懂你的知己小姐！農純鄉的虛擬代言人說出每個女人的故事

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