Bianca Murillo, "Market Encounters: Consumer Cultures in Twentieth-Century Ghana" (Ohio UP, 2017)

In Market Encounters: Consumer Cultures in Twentieth-Century Ghana (Ohio UP, 2017), Bianca Murillo explores the shifting social terrains that made the buying and selling of goods in modern Ghana possible. Fusing economic and business history with social and cultural history, she traces the evolution of consumerism in the colonial Gold Coast and independent Ghana from the late nineteenth century through to the political turmoil of the 1970s. Murillo brings sales clerks, market women, and everyday consumers in Ghana to the center of a story that is all too often told in sweeping metanarratives about what happens when African businesses are incorporated into global markets. By emphasizing the centrality of human relationships to Ghana’s economic past, Murillo introduces a radical rethinking of consumption studies from an Africa-centered perspective. The result is a keen look at colonial capitalism in all of its intricacies, legacies, and contradictions, including its entanglement with gender and race. Bianca Murillo is a professor at California State University, Dominguez Hills. She is a historian of modern Africa, with research and teaching interests in global economies, decolonization, and race and gender studies. While her work focuses on twentieth-century Ghana, her research on international business and capitalism is comparative and transnational. Dr. Murillo has published articles in the journals Gender & History, Enterprise & Society, and Africa. Her current book project, Financing Africa’s Future, is a history of debt, foreign investment, and fraud in Ghana’s post-independence era. Recent writings featuring this research appear in Africa is a Country and History Workshop. Murillo's research has been supported by the National Endowment for the Humanities, American Council of Learned Societies, the Institute of Citizens & Scholars (formerly the Woodrow Wilson Foundation), Fulbright-Hays Program, and the Foreign Language and Area Studies Fellowship Program (U.S. Department of Education). She is an elected board member of the Business History Conference (Association) and has served as an elected committee member and committee chair for the American Historical Association. You can learn more about her work here Afua Baafi Quarshie is a Ph.D. candidate in history at the Johns Hopkins University. Her research focuses on mothering and childhood in post-independence Ghana. Let's face it, most of the popular podcasts out there are dumb. NBN features scholars (like you!), providing an enriching alternative to students. We partner with presses like Oxford, Princeton, and Cambridge to make academic research accessible to all. Please consider sharing the New Books Network with your students. Download this poster here to spread the word. Please share this interview on Instagram, LinkedIn, or Bluesky. Don't forget to subscribe to our Substack here to receive our weekly newsletter. 150,000,000 million lifetime downloads. Advertise on the New Books Network. Watch our promotional video. Learn how to make the most of our library. Learn more about your ad choices. Visit megaphone.fm/adchoices