Bianca Romano Smith from VRG GRL: The Role of Google, TikTok and Meta for Fashion | #417

In this episode of Add To Cart, we are joined by Bianca Romano Smith, Ecommerce and Digital Manager at VRG GRL, which started life as a retail store in the Brisbane Arcade almost 17 years ago and has grown alongside its sibling founders. After moving online, VRG GRL has more recently shifted from a multi-brand online retail model to a dedicated in-house label. Bianca joined the VRG GRL team earlier this year and comes from a digital marketing and fashion background with previous roles at Universal Store and Black MIlk. In this chat Bianca shares her practical Tik Tok tips, how her team are using Meta with particular focus on Advantage Plus and her take on abandoned carts and how to deal with them. Plus she makes me look like a fool with one of the recent VRG GRL executions that I fell badly for.Links from the episode:VRG GRLShopify Plus (sponsored)Deliver In Person (sponsored) Questions answered:How is VRG GRL different in the market? What’s the secret to creating TikTok content that cuts through organically? How do you recruit and onboard the right talent for progressive ecommerce businesses?  This episode was brought to you by…  Deliver In PersonShopify PlusAbout your host: Nathan Bush from Add to Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Bianca Romano Smith from VRG GRLBianca started out in media buying, cutting her teeth at Flight Centre and transitioning to broader digital roles with some of Australia's top retailers. Recently, she was named 'The One To Watch' in the Online Retailer's Top 50 People in Ecommerce, and took on an exciting new role heading up the ecommerce and digital function at iconic Australian label VRG GRL.You can contact Bianca at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterThanks to our sponsors, Shopify and Klaviyo, for bringing you the show.Sponsor Add To Cart: https://addtocart.com.au/sponsor/ Hosted on Acast. See Subscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community