Bias for Action: Lessons from Lee Riser, a Fearless Female in Automotive

In this episode, Lee Riser takes us behind the wheel of her journey from passionate marketer to VP of Marketing at RealTruck. She opens up about the grit it takes to lead in a male-dominated industry, how aligning your team can move mountains, and why saying "yes" before you're ready might be the best thing you ever do. She reminds us that leadership isn’t about having all the answers—it’s about knowing your people, trusting your instincts, and staying obsessed with your customer. Whether you're a woman climbing the ranks, a marketer looking to make an impact, or someone trying to GSD, this episode will leave you fired and full of actionable insight. Key Takeaways: People first: Leadership is hard because people are beautifully different. Know your team. Bias for action: Move fast, but bring your people with you. Know your customer: Marketing without deep consumer insight is just noise. Say yes: Growth often starts with a risk. Culture matters: A strong internal culture powers long-term success. Off-roading = life: Obstacles are part of the adventure—embrace them.