EPISODE · May 6, 2025 · 6 MIN
Bias Is Built Into the System—So Let’s Build Something Better
from The Business of Alignment - Powered by The E1B2 Collective · host The E1B2 Collective
In this episode, I dig deep into the neuroscience of bias—pulling from the groundbreaking work of Dr. David Rock—to unpack why bias isn’t just a personal flaw, it’s a structural feature. We explore how unchecked systems, misaligned incentives, and a lack of accountability create the perfect storm for exclusion, underperformance, and cultural decay. But this isn’t just a critique—it’s a call to rewire. I share why building a better business means interrogating the defaults, measuring what matters, and designing for fairness at scale. Bias thrives in silence; progress starts when we make it visible.
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Bias Is Built Into the System—So Let’s Build Something Better
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