BIC Targets Cannabis Smokers with Lighters | Johannesburg News

BIC is betting big on cannabis smokers in the U.S., reviving its iconic “Flick my Bic” campaign with lighters aimed squarely at the booming marijuana market — fueled by rapid state legalization and declining tobacco use. Leveraging celebrity advocates like Snoop Dogg and Martha Stewart, the company is targeting smoke shops to get their lighters directly into consumers’ hands, tapping into a third of their sales potential as they seek to reverse recent revenue dips. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/a94f2449f50a0642