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《别想那只大象》为什么你在争论时，总是在帮对手说话？ episode artwork

EPISODE · Feb 21, 2026 · 15 MIN

《别想那只大象》为什么你在争论时，总是在帮对手说话？

from 老呆讲书 | 精品书单 | 一起了解世界的运行规则

乔治·莱考夫用“别想那只大象”的例子说明，在语言大战中战胜对手的方法很简单：千万不要用对方已经不断重复强调的关键词。他告诉我们，“隐喻”和“框架”是控制话语权的两大利器，你可以运用这两种武器在30秒之内了解对方言语的核心含义，并迅速做出反应。《别想那只大象》不仅教我们在话语角力中抢占高地、达成自己的目的，还可以让我们变得不那么容易被引导、操弄和煽动。

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《别想那只大象》为什么你在争论时，总是在帮对手说话？

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