BierTalk English 2 - Talk with Shachar Hertz, owner of Israels largest Beer Shop and Beer Education Centre from Tel Aviv

Shachar Hertz grew up in Israel and found his love for beer when he moved to New York for college. There, at the beginning of the new millennium, the craft beer craze was just getting rolling, so he transferred to UC Davis in California and graduated with a degree in Brewing and Packaging. Back in Israel, he wanted to open a brewery, but decided to open a beer store and a small beer school where he teaches hobby brewers how to brew beer. Along the way, he started a second career as an International Beer Judge. In our podcast episode, Shachar tells his story and reports on the emerging beer market in Israel...