Big 12 Adding Miami, Louisville, Should BYU Sell Beer, 16 Team Playoff Activated

EPISODE · May 19, 2025 · 28 MIN

Big 12 Adding Miami, Louisville, Should BYU Sell Beer, 16 Team Playoff Activated

from Locked On Big 12 | Daily College Football & Basketball Podcast · host Locked On Podcast Network

The recent settlement regarding the ACC's Grant of Rights and the decreasing buyout figure leading up to 2030 is indeed fueling speculation about potential future conference realignment. The Big 12, under the assertive leadership of Commissioner Brett Yormark, has consistently stated it is "open for business," and the evolving ACC situation could present an opportunity.Here's why the ACC's 2030 buyout could incentivize the Big 12 to aggressively pursue schools like Miami and Louisville:The Decreasing Buyout as a Window:Manageable Exit Fee: The reported decrease in the ACC exit fee to $75 million in 2030 (and becoming more manageable in the years leading up to it) makes leaving the conference a more palatable financial decision for potential defectors. This is significantly lower than the exorbitant figures initially discussed.Strategic Timing: The 2030 timeframe aligns roughly with the expiration of current media rights deals for other conferences, potentially creating a broader landscape of realignment and negotiation. The Big 12 would want to position itself strategically before this period.Why Miami and Louisville are Attractive Targets for the Big 12:Miami:Large Media Market: Miami is a significant and valuable media market in Florida, a state with a deep passion for college football. This would expand the Big 12's footprint into a new and fertile region.Strong Athletic Brand (Potential): While inconsistent in recent years, Miami has a historically strong athletic brand with national recognition, particularly in football. Revitalizing that brand within the Big 12 could be a major draw.Recruiting Hotbed: South Florida is a talent-rich recruiting area, providing Big 12 programs with increased access to elite high school players.Louisville:Solid Football and Basketball Programs: Louisville has consistently competitive programs in both football and men's basketball, two key revenue-generating sports.Geographic Fit (Relative): While not in the traditional Big 12 footprint, Kentucky is a bordering state with existing Big 12 ties through West Virginia. Adding Louisville would strengthen the conference's presence in the Midwest/Appalachian region.Passionate Fanbase: Louisville boasts a dedicated and passionate fanbase that would likely travel and engage with the Big 12.The Big 12's Potential Motivation:Strengthening Conference Stability and Value: Adding strong programs like Miami and Louisville would further solidify the Big 12's position as a major power conference in the evolving landscape of college athletics, enhancing its media rights value.Strategic Expansion: Targeting these specific schools allows the Big 12 to expand into key geographic areas and tap into new fan bases and recruiting territories.Countering SEC and Big Ten Dominance: By proactively pursuing quality additions, the Big 12 can work to close the perceived gap in revenue and prestige with the SEC and Big Ten.Exploiting ACC Vulnerability: The uncertainty surrounding the ACC's long-term stability due to the Grant of Rights and revenue distribution model presents an opportunity for the Big 12 to poach valuable assets.The Push:Given these factors, it's plausible that the Big 12, led by a forward-thinking commissioner like Brett Yormark, would be actively monitoring the situation in the ACC and strategically positioning itself to make a move for desirable programs like Miami and Louisville as the 2030 buyout window approaches and becomes more financially feasible. This aggressive approach would align with the Big 12's recent expansion efforts and its stated goal of being a top-tier conference.However, it's important to remember that these are strategic considerations and potential motivations. Actual conference realignment is a complex process involving numerous factors and negotiations that occur behind closed doors.Support Us By Supporting Our Sponsors!Monarch MoneyTake control of your finances with Monarch Money. Use code LOCKEDONCOLLEGE at monarchmoney.com for 50% off your first year.FanDuelRight now, new customers can get TWO HUNDRED DOLLARS in BONUS BETS when your first FIVE DOLLAR BET WINS! Download the app or head to FANDUEL.COM to get started. Bet with FanDuel—Official Partner of the NBA.FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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Big 12 Adding Miami, Louisville, Should BYU Sell Beer, 16 Team Playoff Activated

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