Big 12 Mailbag: Why the Big 12 Should LOVE Everyone Hating Texas Tech, Plus a 20-Team CFP?!

Joey McGuire says Texas Tech is embracing its role as one of the most hated teams in college football — and that might be exactly what the Big 12 needs.In this week’s Heartland College Sports LIVE Mailbag, Pete Mundo explains why the Red Raiders becoming the conference villain could actually be GOOD for the Big 12. Every great league needs teams that fans love to hate, and with Texas and Oklahoma gone, Texas Tech might be ready to fill that role.Plus, we dive into your questions and comments as the 2026 Big 12 football season gets closer.🏈 Is Texas Tech officially the Big 12’s villain?🔥 Why the conference should EMBRACE THE HATE📬 Your Big 12 questions, takes and predictions📩 Join the FREE Heartland College Sports newsletter: https://app.e2ma.net/app2/audience/signup/2013905/1964875/💬 Join the FREE Heartland College Sports Forums: https://www.heartlandcollegesports.com/members-forum/🛍️ Grab Heartland College Sports merch: https://hcs.myswaggymerch.com/#!/Privacy & Opt-Out: https://redcircle.com/privacy