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Big 12 to Peacock: Smart Future Move or Streaming Mistake? episode artwork

EPISODE · Aug 7, 2025 · 16 MIN

Big 12 to Peacock: Smart Future Move or Streaming Mistake?

from First and 16 Podcast - Big 12 College Football and College Basketball · host Adam Gibby – Big 12 Football & Basketball Host

The Big 12 is reportedly entering a new TV deal with Peacock—putting a portion (or all) of its football games behind a streaming paywall. Is this a forward-thinking play in a shifting media landscape, or a move that could alienate fans and damage visibility? Adam Gibby breaks down what this means for the Big 12's brand, fans, and recruiting—and whether the conference just outsmarted the Big Ten and SEC, or handed them an easy win. Want to Talk? Message Here! Support the show

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Big 12 to Peacock: Smart Future Move or Streaming Mistake?

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This episode is 16 minutes long.

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This episode was published on August 7, 2025.

What is this episode about?

The Big 12 is reportedly entering a new TV deal with Peacock—putting a portion (or all) of its football games behind a streaming paywall. Is this a forward-thinking play in a shifting media landscape, or a move that could alienate fans and damage...

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