Big 12 TV Schedule Reaction: FOX, ESPN & CBS Give the Big 12 Major Respect in 2026

The 2026 college football TV schedule is officially here, and the Big 12 is getting more national attention than ever before. In this episode of First and 16, Adam Gibby breaks down every major Big 12 matchup from Weeks 1-3, including huge games like Baylor vs Auburn, Arizona at BYU, Utah vs Arkansas, Texas Tech vs Oregon State, Kansas vs Missouri, and Oregon vs Oklahoma State. Which programs got the biggest TV boosts from FOX, ESPN, ABC, CBS, and TNT? Which schools were underrated? And which matchups could define the College Football Playoff race? Adam also dives into: Why FOX is investing heavily in the Big 12 TNT's growing role in college football coverage Why Texas Tech and BYU continue to gain national respect Concerns about Colorado losing national momentum Why Utah vs Arkansas says a lot about SEC scheduling hypocrisy The best opportunities for the Big 12 to make national statements against the SEC and Big Ten If you love Big 12 football, conference realignment, TV ratings, College Football Playoff talk, and national media coverage analysis, this episode is for you. Subscribe for more college football coverage, Big 12 analysis, CFP expansion discussion, and weekly reactions all season long.