BIG BOSS #21 - MICHEL BIERO - Directeur Exécutif LIDL - La stratégie de LIDL dans le sport

from Dream Team : le podcast des leaders du sport-business · host Dream Team Podcast

Un épisode super intéressant. Avec Michel Biero, directeur exécutif de LIDL France, nous sommes revenus sur l'investissement croissant de LIDL dans le monde du sport, et spécifiquement du hand ball. Michel fait un tour d'horizon de ce qu'est aujourd'hui LIDL en France avant de décortiquer les différentes stratégies de LIDL dans le Hand. Et comme bien souvent dans la vie, tout part d'une rencontre. Celle avec Claude Onesta. D'une approche nationale à une approche locale, nous revenons sur la manière dont la structure même du sport peut parfaitement résonner avec une enseigne de distribution comme LIDL très ancrée dans les territoires. Nous sommes par ailleurs revenus sur les derniers "coups"médiatiques de LIDL qui en ont même fait une enseigne "hype". Je ne vous en dis pas plus. Bonne écoute. Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

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This episode is 43 minutes long.

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This episode was published on November 6, 2021.

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