Big brands and big promises: a chat with Earthworm CEO Bastien Sachet

In this episode of What The Field?!, we sit down with Bastien Sachet, CEO of Earthworm, to dig into whether big businesses are actually walking the talk on regenerative agriculture—or just riding the sustainability wave. Earthworm is an impact-driven global non-profit working on the ground to create scalable solutions for nature and people to thrive. It started with Nestlé’s no-deforestation pledge, proving that when corporations commit, real change can happen.A key takeaway: It’s Not the Company, It’s the PeopleBastien reminds us that businesses don’t change—people inside them do. Often, corporate sustainability efforts start with one determined person pushing for better practices.While companies love to talk about soil health, only a few back it up with real action. Farmers need financial support, long-term security, and better tools to measure progress—things most corporate commitments still lack. Many companies only adopt sustainability policies after public pressure, legal risks, or supply chain disruptions (e.g., Nestlé’s palm oil scandal with Greenpeace).Why Soil Health is the Next Big ThingBeyond carbon footprints, regenerative agriculture could revolutionise food quality. Healthier soils may lead to more nutrient-rich crops—giving businesses a powerful new reason to invest in soil regeneration.Ready to find out if the world’s biggest brands are really getting their hands dirty? Tune in to the latest episode of What The Field?! and hear Bastien break it all down!Instagram: https://www.instagram.com/crowd_farming/ Blog: https://www.crowdfarming.com/blog/en/