Big, Bright Billboards

La Mesa, we have an opportunity to make some big money for our city.  We can fund police, fire and arts programs.  And all we have to do is replace some billboards with a different kind of billboard.  Is it worth it?  To find out, we'll talk with Gerda Holmstrom and Janet Castaños.Here's a link to the "Compendium of a Decade’s Worth of Research Studies on Distraction from Digital Billboards" by Jerry Wachtel from the Veridian Group.And here's link to the No Digital Billboards in La Mesa petition.