Big Brothers Big Sisters Ice Ball With Kedrick Jeffries And Brenda Lindfors

How does an organization take their annual fundraising gala from four figures to seven figures?  Today, I talk with Big Brothers Big Sisters of Central Texas CEO Kedrick Jeffries and CMO Brenda Lindfors to talk about the 20th annual Big Brothers BIg Sisters of Central Texas Ice Ball. In its first year, the Ice Ball raised a little over $6,000. After 20 years and a lot of hard work, recruiting quality event chairs, and effective donor engagement the Ice Ball is now one of Central Texas' top fundraising galas, raising over $1 million annually for the organization. In this episode, Kedrick and Brenda talk about a wide range of topics including ways to successfully evolve your gala or signature fundraising event, using anniversary year as an opportunity to reengage with past event chairs and major donors, and tips on finding successful gala chairs to take your event to the next level.