Big Cookies Bold Branding Smart E-Commerce Growth | Luke Rexing from T-Rex Cookie

In this episode of Pathmonk Presents, Luke Rexing, Director of Sales and Marketing at T-Rex Cookie, shares how a family-founded brand is scaling through sharper positioning and smarter e-commerce decisions. Known for its half-pound and five-pound cookies, T-Rex Cookie is doubling down on corporate gifting as a high-impact growth channel. Luke breaks down their transition to Shopify Plus, lessons learned from website conversion mistakes, and why clear calls to action and social proof drive sales. He also reveals how AI product photography and LinkedIn ads are shaping their B2B strategy. This conversation is packed with practical insights for founders navigating growth, branding, and digital optimization.