Big Data and Good Data and Enterprise Architecture

As consultant Tom Davenport said, “At American Airlines, they told me they had 11 different usages of the term ‘airport’. As a frequent traveler on their planes, I was initially a bit concerned about this but when they explained it, the proliferation of meanings made sense. How do you have the unique meanings when you essentially have a running database? Good Data comes before Big Data - we will explore how to get there. It requires Enterprise Architecture.