Big Data and You - What Marketers know - And How

This week Derrick continues his conversation with AiAdvertising's CMO, Kevin Myers. In part II of this conversation, Derrick and Kevin explain the role of feeling in marketing, how AI is being used to generate campaigns, and where the data comes from. Also - Why Influencers are such a thing today. 00:00 - Cold open 01:07 - Intro 01:18 - Feelings and marketing 07:05 - Using AI to create creative 08:39 - Understanding what customers want vs. what they say 12:25 - The speed of business 17:17 - Where does the data come from? 21:26 - proximity of our devices and data 22:43 - Dunbar numbers 24:46 - The power of influencers 26:10 - Zero-party data 27:26 - AIAdverting products offered 30:10 - polish vs. authenticity 32:06 - Derrick's office 33:50 - Closing thoughts and next episode To Find AiAdvertising on the web check them out at: https://www.aiadvertising.com/ The Convergence Podcast is an Audio and Video podcast series hosted by Derrick Mains. We'll cover and explain all things in the emerging Web 3.0 ecosphere. From Blockchains, NFTs, DAOs, and more, join us every week as Derrick learns from some of the industries leaders in the space. To find out more about our show, please go to https://www.theconvergencepodcast.com/ If you enjoyed this video with Kevin Myers of AiAdvertising about NFTs, Blockchain, Smart contracts explained, and what is a smart contract NFT, please remember to like, share, subscribe and leave a comment if you have any questions, suggestions, or feedback. We hope to see you here again soon! #bigdata #datalake #ai #advertising #marketing #socialmedia #tracking