Big Data in Business

Big data has really taken off over the past decade because of the presence of ubiquitous sensor technology everywhere. For example, we are all constantly monitored by our phones, smart doorbells, heating systems, televisions, watches and jewellery. These devices generate a constant flow of information about us. But this data is pretty much meaningless without context.This lecture talks about how data needs to be processed to make it useful to business.A lecture by Raghavendra Rau recorded on 27 February 2023 at Barnard's Inn Hall, London.The transcript and downloadable versions of the lecture are available from the Gresham College website: https://www.gresham.ac.uk/watch-now/data-businessGresham College has offered free public lectures for over 400 years, thanks to the generosity of our supporters. There are currently over 2,500 lectures free to access. We believe that everyone should have the opportunity to learn from some of the greatest minds. To support Gresham's mission, please consider making a donation: https://gresham.ac.uk/support/Website:  https://gresham.ac.ukTwitter:  https://twitter.com/greshamcollegeFacebook: https://facebook.com/greshamcollegeInstagram: https://instagram.com/greshamcollegeSupport the show