Big Data’s Biggest Challenge: How to Avoid Getting Lost in the Weeds episode artwork

EPISODE · Mar 14, 2019 · 18 MIN

Big Data’s Biggest Challenge: How to Avoid Getting Lost in the Weeds

from Knowledge at Wharton

Evite CEO Victor Cho and Wharton marketing professor Raghuram Iyengar discuss how firms can optimize their use of data without getting lost in the weeds – or losing sight of the customer. Hosted on Acast. See acast.com/privacy for more information.

Episode metadata supplied by the publisher feed · Published Mar 14, 2019

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Big Data’s Biggest Challenge: How to Avoid Getting Lost in the Weeds

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