Big Freeze 12 launches with world-first beanie balloon

Big Freeze 12 launches its annual fundraising campaign for Motor Neurone Disease research with a world-first hot air balloon replica of the iconic Big Freeze beanie, complete with pom-pom. The campaign has raised $141 million to date, funding groundbreaking research including Synchron's brain-computer interface technology that allows MND patients to control devices through thought. The 2024 beanies go on sale in stores from Wednesday, with proceeds supporting Fight MND's mission to find a cure.See omnystudio.com/listener for privacy information.