Big Money, Big Questions: The Numbers behind the Boom in College Sports

The big business of college sports is getting bigger than ever, and one economist is putting real numbers on the table. Ryan Brewer, an associate professor of finance at Indiana University Columbus, joins the podcast to talk about his groundbreaking work valuing college football and basketball programs. His research is gaining national attention in places like The Wall Street Journal as the financial stakes in college athletics surge. Brewer also weighs in on the new economic realities of the WNBA. It’s a fascinating conversation about the business of sports—and the numbers behind dramatic transformation.