Big Noises: Neil Thackray on why content is not king

Welcome to the latest season of Media Voices: Big Noises! This season, sponsored by Glide Publishing Platform, we'll be talking to publishing people with something to say. Media Voices co-host Peter Houston is tired of hearing the same old industry buzzwords. The publishing platitudes are starting to wear a bit thin, and he's decided to see if he can shake the conversation up a bit by speaking to some of the biggest characters in the business. First up is Neil Thackray. Neil is a media executive with decades of experience leading media companies both large and small. As one of the co-founders of Briefing Media (home of theMediaBriefing and AgriBriefing), he gained a formidable reputation for calling out executive BS at conferences and in his columns, and being unafraid to point out some of the biggest industry issues.  Neil spoke to Peter about the myth that content is king, the failures of publishing leadership, how media companies have lost the ability to differentiate, and how investors share some of the blame. Thanks to Glide Publishing Platform who have sponsored this season of Media Voices: Big Noises. Glide exists to make publishers more successful by removing any need to get bogged down building Content Management Systems, providing an industry-leading SaaS tailored to let publishers do more and spend less. Publishers using Glide direct more resources at their audiences and products, and focus on building things that make them money. You do the content, Glide does the management. Glide have created 3 expert guides to getting much more from a new or headless CMS, created for editorial, technology, and product teams. You can get the whitepapers here.