Big Picture Branding with Michele Floriani, Chief Marketing Officer at Sequoia Consulting Group

I'm so excited to introduce my guest today: Michele Floriani, Chief Marketing Officer at Sequoia Consulting Group.  Sequoia started out as an HR broker 20 years ago, but has morphed into a full service provider, bringing HR tools to companies from early stage startups through to enterprise companies.  Michele comes from a fine art and business background, and he blends these in his work today leading brand and marketing at Sequoia. He focuses on the company as a whole: The experience of employees and clients is an essential part of both branding and just running a good business. This holistic viewpoint is grounded in Michele's dedication to getting the details just right for both creative work and operational processes. Listening to him talk about his work is truly sitting with a master craftsman. And I should note: Zander Media has had the pleasure of working with Sequoia over the last several years to produce a variety of videos about the company. Michele's wealth of experience and deeply caring approach to his work are a beacon in a rapidly changing world. I hope you enjoy this conversation as much as I did!