Big Rich on San Francisco Hip-Hop, Project Level & Real Talk | Wake Yo Ass Up Podcast Ep. 3

Send us Fan MailIn Episode 3 of the Wake Yo Ass Up Podcast, we are honored to sit down with San Francisco legend Big Rich. Known for his deep roots in the Bay Area and the Fillmore district, Big Rich is here to drop heavy gems on life, community, and the true meaning of success.This episode goes beyond the music. We break down the blueprint of transitioning from a rap career to becoming a powerhouse in business and a pillar of the community. Big Rich shares his personal experiences with overcoming obstacles, the importance of financial literacy for independent artists, and how to build a legacy that lasts. If you're an entrepreneur, an artist, or just someone looking for real motivation to elevate your hustle, you cannot afford to miss this conversation.Tap in, take notes, and wake up your mindset.00:00 - Intro: Welcome Big Rich to W.Y.A.U Ep. 300:34 - Growing Up in the Fillmore District During the Crack Epidemic02:45 - Earliest Introductions to Music & Becoming an Audio Engineer04:26 - Creating "BRP Productions" in the 6th Grade & Recording on Cassettes05:22 - The Discipline of Recording on Analog "Reel-to-Reel"06:18 - Being Inspired by JT The Bigga Figga & Get Low Recordz07:31 - The Groups: Fully Loaded, The Gamblaz & Partnering with San Quinn08:28 - Creating "Done Deal Entertainment" & Signing to Koch Records10:15 - How E-40 Executive Produced "Block Test" & Exploding on MTV12:47 - Big Rich's Top 4 San Francisco Hip-Hop Legends13:42 - Creating "Project Level" to Help Kids Escape the Streets16:55 - Discovering Lil Kayla & 24kGoldn Through Project Level19:27 - The Difference Between a Talent Agency & Artist Management21:03 - Gatekeepers vs. Reaching Fans Directly in the Social Media Era24:20 - Why Artists Let Social Media Trends & "Too Cool" Attitudes Ruin Networking25:47 - Real Networking: Closing a Super Bowl Deal from Washington D.C.27:42 - Embracing Failure & Learning from Losses to Stay in the Game32:00 - Fatherhood: The Challenges of Being a "Girl Dad"34:57 - Taking a Step Back to Just "Be Rich" in 202536:00 - The Return of "Fully Loaded" & Enjoying Rap Again After 15 Years38:34 - What's Next for Big Rich? Looking for New Talent Behind the Scenes40:35 - Advice to His Younger Self: Enjoy the Fruits of Your Labor41:40 - Giving Big Rich His Flowers & Final Words on the Shifting Industry📺𝗪𝗮𝘁𝗰𝗵 𝗠𝗼𝗿𝗲Explore more real conversations and interviews on the Wake Yo Ass Up Podcast.Website: https://wakeyoassupproductions.com______________________________________________📢 𝗗𝗶𝘀𝗰𝗹𝗮𝗶𝗺𝗲𝗿:The views and opinions expressed by guests are their own and are shared for discussion and entertainment purposes.𝗖𝗼𝗽𝘆𝗿𝗶𝗴𝗵𝘁𝘀 & 𝗣𝗲𝗿𝗺𝗶𝘀𝘀𝗶𝗼𝗻𝘀© Wake Yo Ass Up Productions LLCRe-uploading, reproducing, or distributing this content without permission is not allowed.𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗟𝗶𝗻𝗸𝘀 – 𝗖𝗼𝗻𝗻𝗲𝗰𝘁, 𝗙𝗼𝗹𝗹𝗼𝘄, 𝗮𝗻𝗱 𝗦𝘁𝗮𝘆 𝗨𝗽𝗱𝗮𝘁𝗲𝗱:Instagramhttps://www.instagram.com/wake_yo_ass_up_podcastTikTokhttps://www.tiktok.com/@wake_yo_ass_up_podcast_?_r=1&_t=ZP-93PkdAQzg9GWebsitehttps://wakeyoassupproductions.comX (Twitter)https://x.com/wakeyoassuppod👍 Like the video if you enjoyed the interview💬 Comment your thoughts about Big Rich🔔 Subscribe for more podcast interviews and artist conversations#podcast #trending #entertainmentnews #hiphop  #mindset  #newmusic #media #realtalk"Yo, before we even get into this episode, I need you to do one thing: Wake. Yo. Ass. Up. We are back with another one, dropping gems, talking real talk, and putting you on game. Stick around because this conversation goes crazy. Let’s dive in."Berners Cookies Sf Sponsor WYAU PodcastCookies SF is a lifestyle & streetwear brand founded in 2011 by SF rapper & entrepreneur Berner. "Quick break. You already know we keep the fridge stocked in the studio. If you're dragging right now, you need to get your hands on the Wake Yo Ass Up energy drink. It’s what keeps this podcast moving and keeps the whole team locked in. Clean energy, zero crash, just straight focus.  Wake Yo Ass Up Energy DrinkFuel your independent hustle with the official W.Y.A.U Energy Drink. Real Town Business in a can! "You just survived another episode of the Wake Yo Ass Up Podcast. Massive shoutout to our guest, and a massive shoutout to you for tuning in. Make sure you're subscribed on YouTube, Spotify, Apple, or wherever you get your audio. Hit the comments, let us know who we need to bring to the mic next. Keep the energy high. Wake Yo Ass Up. Peace."Support the showSubscribe Now To Wake Yo Ass Up Podcast On YouTube Come Visit WakeYoAssUpProductions.com For More Exclusive Content.