Big Swings and Little Tweaks: Getting the Ecommerce Balance Right — Brian Massey | Tips and Tools to Optimize Your Online Sales Process, Misconceptions about Conversion Rate Optimization, How to Analyze User Activity (#287)

In this podcast episode, we discuss how to customize your online store outside the capabilities of the ecommerce platform. Our featured guest on the show is Brian Massey, founder of Conversionsciences.com and author of the book "Your Customer Creation Equation"Topics discussed in this episode:What the five major factors for conversion rate optimization in ecommerce areThe importance of data and analytics in improving an ecommerce business's performanceWhat are some  misconceptions about conversion rate optimizationHow risk-taking in conversion rate optimization can be beneficial for ecommerce businessesLinks & ResourcesWebsite: https://conversionsciences.comLinkedIn: https://linkedin.com/in/bmasseyX/Twitter: https://twitter.com/bmasseyGet access to more free resources by visiting the podcast episode page athttps://t.ly/ploWJSubscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | Google PodcastsI'd love your feedback. Tap the the link to send me a text. ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/