Big Tech is Killing Agentic AI

Big Tech is doing what Big Tech always does: taking a promising idea, slapping a trendy label on everything, and selling it like a revolution before the business value is proven. In this video, David Linthicum breaks down how agentic AI is quickly becoming the latest enterprise buzzword, with vendors pushing terms like agentic cloud, agentic data, and agentic everything else, whether the technology actually deserves the label or not. The problem is not that agentic AI has no potential. The problem is that the market is already flooding with inflated claims, recycled automation, and branding exercises disguised as innovation. We have seen this before with SOA, cloud native, and microservices: good concepts buried under hype, oversold by vendors, and misunderstood by buyers chasing the next big thing. This video cuts through the noise and asks the hard question: where are the measurable business outcomes? If enterprises cannot connect "agentic" platforms to lower costs, better decisions, stronger productivity, and real operational gains, then this hype cycle will collapse under its own weight. Agentic AI may be powerful, but if Big Tech keeps turning it into a marketing slogan, it risks becoming the next definition of overhyped and underdelivered.