Big Tech is "Trying To Gentrify Music"

Most musicians in North America are afraid to say anything negative about Live Nation/Ticketmaster for fear of retaliation, but not Rollie Pemberton. The Edmonton-born rapper, better known as Cadence Weapon, doesn’t just speak out – he takes action.In 2022, Pemberton started My Merch, a movement against the entertainment giant demanding a cut of artists’ merchandise sales in venues it owned. That effort led to more than a hundred venues signing on and a wave of public awareness around the issue.Now, on his just released new album Forager, the former Edmonton poet laureate uses his love of vintage clothing and thrifting as a bridge to connect with his immediate surroundings and to return to a less ephemeral existence that isn’t so controlled by big corporations.He goes further in his upcoming book, Ways of Listening, in which he explores how to really connect with music – without relying on algorithms.He joins Do Not Pass Go this week to talk about the ongoing Live Nation monopoly cases in both the U.S. and Canada, the future of Spotify and streaming, and how the fakeness of artificial intelligence is going to make people treasure real music again.Check out Forager here. His upcoming book, Ways of Listening, is out May 26 and can be found here. And of course, check out his regular musings on Substack.We also mention The Artist Economy, a Substack by Joel Gouveia, which can be found here.Do Not Pass Go is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Get full access to Do Not Pass Go at www.donotpassgo.ca/subscribe