Big Zuu on Building Drip: How Culture, Sport & Lifestyle Fuel the Water of Sport

In this episode of Lessons in Global Brand Building with Unchartered Territory, Oli Russell-Cowan sits down with BAFTA-winning TV chef, rapper and cultural icon Big Zuu, co-founder of Drip, the UK’s fastest-growing lifestyle water brand.From grime and youth work to prime time TV and brand building, Zuu shares how his journey led to creating Drip: a water brand born from music, sport, and street culture that’s now making waves globally.We dive into:The founding story of Drip and Zuu’s role as both co-founder and cultural amplifierHow Drip is disrupting a stale bottled water market to become the water of sportLessons on building a lifestyle brand that connects authentically with communitiesWhy cultural relevance – from festivals to sports is key to global expansionWhether you’re a founder, marketer, or just love hearing how culture shapes brands, this is a masterclass in building a movement, not just a product.You can follow what Big Zuu is up to on InstagramConnect with DripWebsite: thedrip.vip TikTok: itsdripwater Instagram: itsdripwaterLike what you hear?  Please consider subscribing on Apple Podcasts or Spotify and leave a short review. It takes less than 60 seconds, and it really makes a difference.The Unchartered Territory Podcast comes out across all podcast players with a new episode every month.