BIG3 Goes Public With TONT Stock

The BIG3 just went public—valued at $290 million—becoming the first U.S. pro sports league to trade on the stock market under ticker “TONT.” Spearheaded by Ice Cube and Jeff Kwatinetz, this bold move fuels global expansion, deeper fan engagement, and a ninth season set to launch in LA. With CBS broadcasting and international partners in China and Brazil, the league is positioning itself for massive growth as 3-on-3 hoops heads to the 2028 Olympics. Key leaders, including Clyde Drexler, remain committed to building this next-phase powerhouse. Support the show:Get a discount at https://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/ffd71015b5b73bd3