bigfish: How Challenger brands can survive the “Doom Loop” to become a loved household brand - Perry Haydn Taylor

One man and his merry band of brand enthusiasts is behind all these brands.Perry Haydn Taylor 💚 Haydn Taylor and bigfish. Dream Big. Dive Deep. Swim Fast.The creative dynamite, unleashing explosive, wild-fire-spreading growth for buccaneering brands.Buckle up. Strap in. A wild adventure awaits you.Thrilled to Welcome back my friend, Perry for a Part Three. Every top food and drink founder reads our Newsletter - why wouldn't you?https://hungryfeast.beehiiv.com/How many of these brands are in your life?🥔 Tyrells🥥 The Coconut Collaborative🎂 GU🥛 Yeo Valley🥘 Charlie Bigham🥕 Freddies Flowers🍾 SipSmith Clipper Tea🍖 Dorset Cereals🍔 Maldon Sea Salts🍪 Biscuiteers🧈 Roddas Cream🍞 St. Pierre Bakery🥒 Belvoir🍌 Riverford Organic🍝 RANAON THE MENU:1. How to Challenger founders can use Chat GPT to escape competition.2. The Dangers of Measure-bation - when you’re not agile, you’re fragile3. Why Institutional Memory is a curse - founders must foster a Naive Intelligence, Stay Dumb and Foolish as you get wiser4. Today ask yourself: am I blindly going to accept what I've been told: why why why?5. How to build teams that build house hold brands: Visionaries (trail blazers) why? >Settlers and shapers (executioners) how? > Town planners (do)6. The Pillars of Brand: Attention > Interest > Desire > Actions7. Why the Trend is your Friend, rely on early adopters and turn them into evangelists 👌